Aug 26, 2014 harvard business school professor anita elberse just may have the coolest job on the planet. Why blockbusters are taking over the arts harvards anita elberse on why the long tail is not where the money is by craig fehrman globe correspondent, october, 20, 12. This book is outstanding in the way it describes blockbusters not only in show business but in conjunction to other business sectors. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of harvard busi. Anita elberses blockbusters is the formal announcement of the death of the long tails premise. Blockbusters by anita elberse overdrive rakuten overdrive. Why big hits and big risks are the future of the entertainment business, these findings all point in one direction, and that direction is towards massive. Download for offline reading, highlight, bookmark or take notes while you read blockbusters. In an exclusive excerpt from anita elberses book blockbusters. In a typical year, grand central publishing formerly warner books goes to market with 275 to 300 book titles spread across two catalogsits fall and winter lists.
Her work has been featured in the new york times, the wall street journal, variety, and fortune, and her first book, blockbusters, was one of amazons 20. Her work has been featured in the new york times, the wall street journal, variety, and fortune, and her first book, blockbusters, was one of amazons 20 best books of the year. Oct, 20 these sound like scattered questions for an entertainment guru, not an economist, but anita elberse, a professor at harvard business school, is both. An interview with harvard business school professor anita elberse, author of blockbusters. Hitmaking, risktaking, and the big business of entertainment ebook written by anita elberse. These sound like scattered questions for an entertainment guru, not an economist, but anita elberse, a professor at harvard business school, is. Publishers weekly fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with.
Blockbusters anita elberse 9780805094336 netgalley. Oct 15, 20 listen to blockbusters audiobook by anita elberse. Because people are inherently social, the harvard business professor anita elberse points out, they generally find value in reading the same books. Fortunate readers of the book are claiming that anita elberse s blockbusters is a compelling answer to those wondering why hollywood seems obsessed with superheroes. Jan 18, 2014 anita elberses blockbusters is the formal announcement of the death of the long tails premise. Go big or go home, says harvard professor anita elberses new book, blockbusters, examines the strategy behind making and marketing megahits.
Hitmaking, risktaking, and the big business of entertainment, which amazon named one of its best books of 20. Oct 11, 20 in an exclusive excerpt from anita elberses book blockbusters. The book is well researched and loaded with examples. Anita elberse on the big business of blockbusters harvard. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment. Because people are inherently social, the harvard business professor anita elberse points out, they generally find. Hitmaking, risktaking, and the big business of entertainment. Hitmaking, risktaking, and the big business of entertainment, the harvard business school professor analyzes what youtubes. Harvard professor of business administration anita elberse introduces her book, blockbusters. Anita elberse s blockbusters isnt your average book. The blockbuster strategy is a board formula that assumes investing in potential big winners account for a disproportionate share of returns. Anita elberse audio books, best sellers, author bio. Anita elberse is a great author and her understanding and judgement towards this book relates perfectly with a reader like me.
Anita elberses blockbusters isnt your average book. Anita elberse harvard business school professor expert on the business of entertainment, media, and sports author of blockbusters equal parts school and cool. Anita s book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Anita elberse is a professor of business administration at harvard business school, specializing in the entertainment, media and sports sectors trained as an economist and econometrician, according to the wall street journal, she takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball in her scholarly research. Learn whats in it for you when you buy your nightlife may never be the same. Her work has been featured in the new york times, the wal. Anita elberse, harvard business schools expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Read blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse available from rakuten kobo. Discover more authors youll love listening to on audible. Her formula has hit the market now and almost applied in all types. The answer, says harvard business school hbs professor anita elberse, is a strategy by successful executives across the entertainment world to place highstakes bets on a handful of highpriced projects with toptier talent the blockbusters rather than distributing resources over an array of lowercost vehicles. Why big hits and big risks are the future of the entertainment business anita elberse faber, pp. Blockbusters blockbusters blockbusters is a book written by. Anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry.
Jan 16, 2014 anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Shes made a career out of studying and figuring out why the biggest names in film, content publishing, music and sports have been so successful. Anita elberse at the blockbusters book party photo credit. Harvard business school professor anita elberse on. Why blockbusters are taking over the arts the boston globe. If you enjoy reading about how the entertainment business makes money this is the book for you. Blockbusters hitmaking, risktaking, and the big business of entertainment by anita elberse.
Browse anita elberses bestselling audiobooks and newest titles. Blockbusters hitmaking, risktaking, and the big business of entertainment. Her work has been featured in the new york times, the wall street journal, variety, and fortune. Anita elberse, harvard business schools expert on the entertainment industry, has done. Hitmaking, risktaking, and the big business of entertainment, the harvard business school. Go big or go home, says harvard professor anita elberse s new book, blockbusters, examines the strategy behind making and marketing megahits. Hitmaking, risktaking, and the big business of entertainment by anita elberse thank you for the book goodreads.
This notion now governs consumer markets, from restaurants and hotels to electronics. Elberse elbersee spent 10 years interviewing and observing film, television, publishing, and sports executives to distill the most profitable strategy for these high. Several of these case studies are described in her bestselling first book, blockbusters. Prior to joining harvard business school, professor elberse was a visiting fellow at the wharton school, university of pennsylvania. In its place is the old chart showing a few big hits and a million misses, a world dominated by. Anita elberse discusses the benefits of a blockbuster strategyinvesting big money into a few top products. Professor elberse develops and teaches an mba course covering the businesses of entertainment, media, and sports, which ranks among the most soughtafter courses in the schools curriculum, and chairs a short executive education program, also named the business of entertainment, media, and. Blockbusters blockbusters blockbusters is a book written.
Anita elberse is the lincoln filene professor of business administration at harvard business school. Hitmaking, risktaking, and the big business of entertainment, the new book by anita elberse, filene professor of business administration. Anita elberse, the lincoln filene professor of business administration at the harvard business school, is one of the youngest female professors to be awarded tenure in the schools history. Elberse business administrationharvard business school marshals nearly a decades worth of indepth research and analysis to identify the strategies entertainment companies employ to maximize profits in a. A compelling answer for those who wonder why hollywood seems obsessed with superheroes and all hit songs sound. Oct 07, 20 the answer, says harvard business school hbs professor anita elberse, is a strategy by successful executives across the entertainment world to place highstakes bets on a handful of highpriced projects with toptier talent the blockbusters rather than distributing resources over an array of lowercost vehicles. Oct 15, 20 the book effectively explains the paradox of why more entertainment channels result in fewer choices, and offers a welcome respite from the usual business titles. Stream and download audiobooks to your computer, tablet or mobile phone.
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